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While I was in Geneva at Watches and Wonders, seeing a ton of exciting new releases from Rolex and Tudor, an important piece of news broke: the U.S. will impose a 31% tariff on Swiss exports to the U.S. Chatter...
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This year, we at Everest were lucky enough to have access to the brand-new Tudor models at Watches and Wonders. I was instantly drawn to one new watch in particular: the Tudor Pelagos Ultra. Before having hands-on time with the...
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In with the Everose, out with the yellow gold. The Le Mans Daytona is back again, and this time, it’s in Everose gold (ref. 126525LN). As of April 2025, Rolex has quietly replaced the yellow gold Le Mans Daytona with...
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This year, Tudor unveiled a new addition to the Black Bay family: the Black Bay 68, a 43mm diver that slots in above the classic 41mm Black Bay and brings a few meaningful changes with it. It features a new...
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The left-handed GMT-Master II just received an update, and a very luxurious one at that. New for 2025, Rolex has introduced a white gold version of the “Sprite” — this time with a green ceramic dial to match the green-and-black...
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Rolex has just released its new watches for 2025. To be honest, last year was a little sleepy — however, this year they crushed it. One particular new line from Rolex that really trips our trigger is a grouping of...
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Rolex begins a new chapter in its history with the Oyster Perpetual Land‑Dweller. That’s their wording, and after seeing the Land-Dweller in its full, official form, it’s hard to disagree. This is Rolex’s most significant release in decades, due in...
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