Meet The Rolex Land-Dweller: An All-New Integrated Watch From The Crown

Rolex begins a new chapter in its history with the Oyster Perpetual Land‑Dweller. That’s their wording, not mine, but after seeing the Land-Dweller in its full, official form, it’s hard to disagree.

This is Rolex’s most significant release in decades, due in part to its departure from the brand’s guiding mid-century design cues, and it arrives not as a lone reference or slow rollout, but as a complete collection with multiple sizes, metals, and configurations. It also debuts a brand-new movement and a brand-new bracelet design. If you’re into modern Rolex, this is about as modern as it gets.

A New Rolex with Options. Lots of Them.

The Land-Dweller isn’t a tentative release. It arrives in two case sizes—36mm and 40mm—and in a wide range of metals. All configurations are 9.70mm thick. The most accessible version is the 36mm white Rolesor model at $13,900. That same size in Everose gold is $42,100, and in platinum, $59,200. Both gold and platinum models are also offered with diamond bezels, priced at $88,300 and $94,900, respectively.

At 40mm, pricing rises slightly. The white Rolesor is $14,900, the Everose gold model is $46,100, and the platinum version is $63,500. The diamond-set variants in this size are $103,200 for Everose and $116,900 for platinum.

The Rolesor and Everose models feature a white satin-finished honeycomb dial. The platinum versions stick with Rolex tradition, offering an ice blue dial with the same motif and finish across both sizes. Every version uses the new flat Jubilee bracelet with a hidden clasp.

For a brand known to take its time, this is a remarkably full-featured rollout right from the start.

The Bracelet: Rolex’s Flat Jubilee

It’s called the Flat Jubilee, and it might be the most important part of the new Land-Dweller. From a distance, it looks like a modern reinterpretation of Rolex’s classic five-link bracelet. But this one is completely integrated into the case, has a flat profile with beveled edges, and hides the clasp entirely.

What’s under the surface matters, too. The Land-Dweller bracelet uses technology we first saw in a 2023 Rolex patent: a quick-release system secured by ceramic-lined bores and reinforced by a hidden screw inside the case. The spring bars themselves are coated in tungsten carbide for extreme durability. When we covered that patent last year, we speculated it could lead to Rolex’s first true integrated model in decades. Now, it’s here.

Whether you call it modern or minimalist, this bracelet is unmistakably Rolex—and possibly a preview of where things are headed.

A New Movement — and a New Escapement

Underneath the display caseback (yes, it’s open) sits the caliber 7135, a completely new automatic movement featuring Rolex’s Dynapulse escapement — a system that replaces the traditional Swiss lever escapement with a rolling-sequential mechanism that reduces friction and improves energy efficiency. And it looks pretty cool.

The Dynapulse uses a transmission wheel to power two distribution wheels, which drive an impulse rocker that keeps the balance wheel moving. Most of this architecture is made from silicon, which is lightweight, magnetic-field resistant, and nearly frictionless.

Also included: Rolex’s Siloxy hairspring, another silicon component that’s only appeared in a handful of Rolex models until now.

The Superlative Chronometer-certified caliber 7135 beats at 5Hz, a 25% increase from traditional 4Hz movements. This high beat rate translates to higher accuracy potential, improved shock resistance, and thanks to the hyper-efficient Dynapulse escapement, this doesn't come at the expense of power reserve (66 hours). 

A Fully Formed Launch — Not Just a One-Off

From the start, this is a full product family with real options: a level of variety we rarely see from Rolex at launch. Clearly, Rolex is betting big on the Land-Dweller. I’d say it’s no coincidence that it arrives in the same year as the 80th anniversary of the Datejust, even if this model isn’t connected to that line. The Datejust ushered in a new modern era for Rolex after World War II, and Rolex would say the Land-Dweller does as well.

That said, the Land-Dweller’s name is still the element I’m most unsure about. For some reason “Land-Dweller” sounds more like an insult for someone who gets seasick. It’s the one part of the early leak that didn’t feel right. And yet, here we are.

Everything else? Extremely compelling to me. Between the bracelet to the movement tech, this watch is packed with Rolex’s best modern ideas.

Final Thoughts

The Land-Dweller is a big move for Rolex. New collection, new movement, entirely new design language. We haven’t seen Rolex take a swing like this in a while. With this many variations and strong language around this model marking a new era, it’s clear the Land-Dweller is in it for the long haul.

My early favorite element is the bracelet — the Flat Jubilee — which feels completely contemporary while still unmistakably Rolex. I don’t know if I love the name, but I love the ambition. For a brand that often makes incremental moves, this release feels genuinely fresh.

Stay tuned for more breakdowns from Watches & Wonders 2025. We’ll be publishing throughout the week here on the Everest Journal and covering everything live on Instagram @everestbands.

Images Courtesy of Rolex