My Rolex is Discontinued. Now What?

So, your Rolex model has been discontinued. The news might have caught you off guard, leaving you with mixed feelings. Should you hold on to it, or is now the perfect time to sell? Let’s break it down.

The Value of a Discontinued Rolex

Image Source: Hodinkee

When Rolex discontinues a model, it often becomes more desirable among collectors and enthusiasts. This is because a discontinued Rolex typically becomes rarer as time goes on, which can drive up its market value. The allure of owning something that’s no longer in production adds an extra layer of exclusivity. The supply is finite.

For instance, models like the Rolex Submariner “Hulk” (reference 116610LV) saw a significant increase in value after it was discontinued in 2020. Collectors and fans who missed the chance to buy it new started seeking out pre-owned versions, driving prices up. If your Rolex is in good condition, you might find that it’s worth more today than when you first bought it.

To Sell or Not to Sell?

If you are not entirely enamored with your discontinued Rolex, this might be the ideal time to sell it. Market demand is likely to be high, especially if the discontinuation was recent. Selling your watch now could provide you with the funds to invest in your next Rolex or another timepiece that has caught your eye.

However, selling isn't just about capitalizing on increased value. It's also an opportunity to refresh your collection. Maybe there's a newer model that better fits your style or a different brand that has piqued your curiosity. Discontinuation could be the perfect reason to explore other options.

Love Your Rolex? Hold On to It!

Rolex Milgauss on Everest Curved End Rubber Strap

If you still love your Rolex, you should be even happier with your purchase now that you know it's been discontinued. This adds a sense of rarity and uniqueness to your watch. It's no longer just another Rolex; it's a piece of history that fewer and fewer people will have over time.

Furthermore, holding on to your Rolex could mean that its value continues to appreciate. Well-cared-for watches kept in excellent condition can become even more valuable over the years, especially as the market for discontinued models grows.

The Bottom Line

Whether you choose to sell or keep your discontinued Rolex, you're in a win-win situation. If you decide to sell, you might walk away with a significant profit that can fund your next horological adventure. On the other hand, if you choose to keep it, you'll own a rare and increasingly valuable piece of history that you can enjoy for years to come.