Breaking Down Rolex’s 2025 Teaser: Is The Land-Dweller Real?

Rolex just released its official teaser video ahead of Watches & Wonders 2025—and while it doesn’t show much, what it does show is enough to make one thing clear: a new model is coming.

Let’s take a closer look at the details.

A New Bracelet Design

The standout element in this teaser is the bracelet. It appears to be a five-link design, reminiscent of a Jubilee bracelet, but with flat links and a hidden clasp. It resembles the integrated bracelet shown in the now-infamous “Land-Dweller” leak from a couple weeks ago. While we can’t confirm from this video whether the bracelet is fully integrated into the case, the visual similarity to the Land-Dweller concept is striking. This could very well be Rolex’s first true integrated-bracelet model since the Oysterquartz, which also had flat links like this.

Cyclops, Crown, and Case Profile

We also get a glimpse of the case profile, which shows a steel Twinlock crown (not Triplock, not precious metal), a Cyclops magnifier over the date window, and a fluted bezel. The inclusion of the Cyclops confirms this watch will have a date function—just like the leaked Land-Dweller render that made the rounds earlier this year.

Syloxi Engraving and a New Movement

Another shot reveals the word “Syloxi” engraved in what’s likely the balance bridge. This tells us the movement includes Rolex’s silicon hairspring, previously used in only a few models (like the Oyster Perpetual 34 and select ladies’ Datejust references). Alongside that, the teaser shows what appears to be a new escapement—something far more ornamental than what we’re used to seeing from Rolex.

While we can’t confirm whether this watch has a display caseback, the presence of a ‘Syloxi’ engraving and visually distinct movement architecture strongly suggests it might. Rolex has started integrating display casebacks into more of its lineup (1908, platinum Daytona), and if this is a new movement that includes both a Syloxi hairspring and a refined escapement, it wouldn’t be surprising if Rolex wanted people to actually see it.

Could This Be a Datejust Evolution?

This is the 80th anniversary of the Rolex Datejust, and this new model could be tied to that celebration. The Cyclops confirms a date complication, there's clearly a fluted bezel, and the Land-Dweller leak—visually echoed here—was clearly inspired by the original Oysterquartz Datejusts. The teaser could be hinting at an evolution of the Datejust line: a new platform, new movement, and modernized design that still carries the Datejust DNA. Of course, it could also be something entirely new.

“Building Tomorrow. Here and Now.”

Throughout the teaser, Rolex flashes the phrases “Building tomorrow” and “Here and now.” It’s not hard to interpret this as a message about longevity. This isn’t a one-off. It’s a new, forward-looking model with long-term importance, possibly even the start of a new family in Rolex’s catalog.

Watches & Wonders 2025 begins on April 1, and we’ll be there on the ground. Make sure you’re following us on Instagram @everestbands and subscribed to our newsletter for live coverage of every Rolex and Tudor release.