Top 3 Watches Spotted at Super Bowl LIX 2025

The Super Bowl isn’t just a battle for the Lombardi Trophy—it’s also a showcase for some of the most jaw-dropping timepieces on the planet. This year’s lineup did not disappoint, with NFL legends and current stars flexing their watch game as hard as their game-day fits. Here are our top three picks:

1. Tom Brady’s $740,000 Jacob & Co. Caviar Tourbillon 

When you’re the GOAT, your watch has to match. Brady showed up with an absolutely insane Jacob & Co. Caviar Tourbillon covered in 371 yellow sapphires across the case, dial, and crown. While it boasts a 42-hour power reserve and a flying tourbillon at 6 o’clock, let’s be real—this watch is all about the bling factor.

Just two months ago, Brady and Sotheby's hosted "The GOAT Collection" auction, where Brady parted with a number of his luxury watches. 

2. Michael Strahan’s Rolex Daytona “Rainbow” 

Another Super Bowl champ, another seriously iced-out timepiece. Strahan’s Rolex Daytona “Rainbow” is a legend in its own right, setting the standard for multi-colored gem-set watches since its 2012 debut. While it may not have 371 sapphires like Brady’s Jacob & Co., the Rainbow Daytona balances outrageous luxury with true sporty wearability—a perfect fit for a former defensive lineman turned TV star.

3. Jalen Hurts’ Patek Philippe Nautilus 5712R 

Jalen Hurts is stacking wins both on and off the field, and his watch game is no exception. He rolled up to the Super Bowl sporting a Patek Philippe Nautilus 5712R, a rose gold beauty with complications for the moonphase, power reserve, and small seconds. While many collectors gravitate toward the ultra-popular Nautilus 5711, Hurts opted for something a little more refined yet equally powerful—just like his game.

Final Thoughts

These three watches received a lot of attention at the game, and they're definitely some of our favorites. Which is your favorite of the three? Did you spot any other watches at Super Bowl LIX? Let us know in the comments below, and if you're looking to customize your Rolex or Tudor watch, check out our collection of straps and accessories.