The Rolex OP39’s Market Surge: Exploring Value and Dial Variants

The most understated watches often have the longest lasting appeal. To me, there are few better examples of this than the Oyster Perpetual line–no date, no complications—just the essence of a Rolex sports watch packaged into a sleek, no-nonsense silhouette.

Among the many iterations of the Oyster Perpetual, the now-discontinued 39mm version holds a special place. Released in 2015 and discontinued in 2020, the Oyster Perpetual 39 (OP39) was the largest OP until it was replaced by the OP41. During its relatively short production run, the OP39 gained a loyal following for its balanced proportions and variety of fun dial colors, all at a relatively accessible price point. For me–and many other watch nerds–this 39mm size occupies that Goldilocks diameter zone.

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What’s most intriguing about the OP39 today is how its secondary market value has evolved. With its discontinuation and the shift to the larger OP41, demand for the OP39 has surged. Collectors are realizing just how desirable this 39mm sweet spot really is—small enough to maintain a traditional wrist presence, yet large enough to feel modern. Let’s take a closer look at how the various dial variants of the OP39 are performing in today’s market, and where you can find value.

The Market Breakdown: What to Expect for Each Dial Variant

For those in the market for an OP39, it’s helpful to understand how each dial variant is valued. Although all OP39s shared the same retail price–$5,700 upon release, later bumped up to $5,900–the dial color plays a significant role in determining the watch’s desirability and market price.

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- Dark Rhodium (Grey) Dial: Considered one of the most versatile options, the Dark Rhodium OP39 is largely understated, but has pops of color with small light blue squares accompanying each hour index (along the minutes track). On today’s secondary market, solid examples can be found for under $7,000. This is a strong value play for those seeking a new everyday watch.

Image Source: Time & Tide

- Blue Dial: The blue dial version offers a bit more personality while still remaining classic and wearable. Instead of keeping the Dark Rhodium’s small blue squares, the blue dial features hits of bright green with each hour index. It too can be found for under $7,000, offering excellent value.

Image Source: Fifth Wrist

- Grape Dial: The "Grape" dial OP39, with its unique deep purple hue and pink/red accents has always been a bit of a niche option, and that exclusivity is reflected in its price. Grape dial models tend to hover around the $8,000 mark. For collectors seeking something a little different without straying too far from Rolex’s classic design codes, the Grape is a solid choice.

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- White Dial: Perhaps the most sought-after variant of the OP39, the white dial version consistently commands higher prices. Unlike the past three options, the later-released white dial OP39 has consistent lumed hour indices with no accent color aside from black. Starting around $8,000 for examples in good condition, prices can easily rise closer to the $10,000 mark for unworn or near-mint models. The clean, stark white dial against the steel case has proven to be a favorite among collectors, particularly after the model’s discontinuation.

Image Source: Time & Tide

- Black Dial: Often overlooked in favor of the white or colored dial versions, the black dial OP39 is still a fantastic option for under $8,000. It offers the classic monochromatic look that never goes out of style, and at a lower price point than the white version, it’s a great entry point for those looking to get into the OP39 market.

Of course, pricing varies depending on factors like condition, whether the watch is complete with box and papers, and whether it’s been polished or remains in unpolished, original condition. Unworn examples of any variant will almost always push toward or above the $10,000 range, especially for the more desirable white dial.

Is the OP39 Still a Good Buy?

The OP39 represents an interesting point in modern Rolex history. In recent decades, we’ve seen the Crown manipulate sizing across various collections. For example, Rolex brought the 36mm Explorer up to 39mm, back down to 36mm, then introduced a 40mm version alongside the traditional 36mm. To me, the OP39 represents this same air of tinkering/indecision. With a production run of only five years, this watch feels like a blip in the Oyster Perpetual's storied history. For Rolex collectors, this relative obscurity, combined with some truly funky dial colors, makes for a very compelling watch below $10,000.

But what do you think? Do you have an Oyster Perpetual 39mm? Let us know in the comments below, and if you’re looking to customize your Rolex (including but not limited to the OP39), check out our selection of Curved End Rubber Straps for Rolex watches.