Rolex is Hiring: Why This is Great News

As reported by Coronet in late July, Rolex posted five job listings in Fribourg: the canton (state) where they’re building a $1 billion production facility. That site (in Bulle) won’t open until 2029. In the meantime, Rolex is opening two temporary production sites: slated to operate by late 2024 and early 2025, respectively. Those temporary-site employees (250-300) will transfer to the Bulle facility once complete, per Hodinkee. So, why should you care about these job listings?

Well, if you’re patiently awaiting “the call” from your authorized dealer, these job listings should come as great news. Rolex’s fast-moving efforts to increase production are evident. In addition to these temporary production sites going up, Rolex’s Bienne facility expansion – which stands to increase movement production by 15% to 20% – looks to be almost complete, per Coronet. 

Source: Chrono24's Chronopulse

This news comes at a time where pre-owned Rolex prices are at their lowest since all-time highs in 2022. Supply is increasing and demand is correcting as flippers and resellers, who entered the space during the pandemic, fall away from their increasingly-unprofitable new business venture.

In short, Rolex buyers might not have to wait until 2029 to see the effects of increased production.

If you're interested in reading more about shortening Rolex wait times, click here. If you're interested in what this means for collectors, click here. You tell me – what watch are you waiting on "the call" for? Let us know in the comments below and if you're interesting in customizing your Rolex, check out our selection of integrated straps for specific references.

Clarifying note: the righter-most header image was taken by Everest CEO Michael DiMartini during a trip to Switzerland about a year ago. The ad was in French: the screenshot is from a translation app.